Make It Magical in Old Pasadena
Old Pasadena celebrates the holidays this season and invites you to “Make It Magical” with festive snowflake lighting, convenient shopping, and a variety of restaurants for any special occasion with friends and family. With more than 300 shops and restaurants, nearly 200 of which are independent businesses, Old Pasadena’s 22 blocks are the perfect holiday shopping and dining destination, all in one historic and walkable downtown.
Look for the seasonal snowflake decor... projected onto the historic buildings and twinkling from streetlights. The delightful artwork and messaging for “Make It Magical” sparkles from sidewalk decals, electrical boxes, and large-format temporary murals throughout the historic district. Old Pasadena invites you to visit this authentic downtown this holiday season for one-stop shopping at both national retailers and independents, diverse dining options, and convenient parking with the first 2 hours just $1 in the three Park & Walk Garages.
- Use our Directory to explore all of our businesses
- Check out this list of independent businesses, many of which you will find "Only in Old Pas"
- Plan your visit for more information on Parking, Hotels, and Attractions
The Rose Parade returns at 8:00am on Monday, January 1, 2024, and will travel along Colorado Boulevard and through Old Pasadena once again. As they do every year, our Clean Team will have the street and sidewalks sparkling clean within hours after the parade ends, allowing our shops and restaurants to receive visitors by noon. For more information, call the Visitor Hotline from December 28, through January 2, at (877) 793-9911 (outside of the US, +1 626-795-9311) or visit the Tournament of Roses Guide offering information about all of the related events including the Rose Parade and Rose Bowl.
Check out all the district-wide events below:
