Staying true to the rich heritage and authentic, all-American spirit of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. The jeans’ distinctive Lucky look is achieved by literally putting them through the wringer — ripping, fraying, sanding, patching and washing by hand — to give them true character and soul. Add in authentic hardware, personalized touches, and playful details, and the signature Lucky Brand look is complete.
The chain has evolved and now offers more than 200 locations, all of which showcase an eclectic, boutique experience. The brand’s clothing line features distinctive bohemian sensibility that takes inspiration from the free spirit and laid-back lifestyle of its Southern California roots.