Old Pasadena commUNITY strong!
Old Pasadena has launched the commUNITY campaign to highlight the resilience of our business community, and encourage visitor safety. The artwork features an upbeat, radiant sun to symbolize that even in the face of unbelievable hurdles, the Old Pasadena business district continues to shine. A cohesive campaign of posters, window clings, and sidewalk decals greets visitors as they arrive in the district and outlines safe and healthy practices.
The Old Pasadena community is a tight-knit, supportive one, encompassing business people who have learned the art of pivoting, adapting, and supporting their fellow merchants since the COVID-19 Safer at Home order was issued in March.
To highlight this solidarity and resilience, dozens of Old Pasadena businesses display the radiant commUNITY sun graphic in their windows, while key intersections throughout the neighborhood showcase the artwork on sidewalk decals. Additionally, the campaign features safety signage in city parking garages to remind guests to be safe and maintain adequate distancing while visiting the area.
The Old Pasadena community extends far beyond business owners and their employees. The continued support from residents and faithful patrons to the historic district is integral to weathering this unprecedented period. Every take-out and curbside order, gift card purchase, and in-person visit is critical to keeping doors open and livelihoods afloat.
Finally, to support Old Pasadena restaurants’ efforts toward outdoor dining, the campaign comes to life in a very tangible way with the installation of commUNITY Dining in three locations along Big Bang Theory Way. This communal dining space is for anyone looking for a socially distanced area to enjoy a take-out meal or coffee from any of the neighborhood’s nearly 200 restaurants. This effort serves as an additional support to the many restaurants that couldn’t take advantage of street dining due to their location and logistics. The seating areas are maintained from 11:30am-8pm each day with continuous sanitizing. Visit in the evenings for an especially scenic experience under the café lighting spanning the length of the historic alleyway.
OPMD continues to look for ways to bolster, unify, and sustain the more than 300 businesses that call home to the 22-block historic district.
