The mission of Idealab – a start-up incubator – is to turn innovative ideas into successful technology businesses. Founded in 1996 by entrepreneur Bill Gross, Idealab has developed and evolved a process for maximizing the potential of its new businesses. Once an idea is prototyped, Idealab shares with its operating companies its market-tested knowledge, operational support, and strategic guidance.
Today, Idealab creates technology businesses based on proprietary technologies that enjoy high margins and have significant potential for sustainable, profitable growth. It provides a full range of resources to infuse start-ups with the support they need to rapidly introduce innovative products and services. Resources include office space and the accompanying office services, development and technology, product and graphic design, marketing, financial advice, human resources, competitive research, legal, accounting and business development support and services. In addition, Idealab provides advice on strategy, branding, and corporate structure.