Celebrate Local in Old Pasadena! This holiday season support our independent business commUNITY on Small Business Saturday, November 28, and all season long!
Old Pasadena is home to more than 125 independent businesses that offer distinctive merchandise, dining, and services. These locally owned small businesses, found “Only in Old Pas,” line the quaint side streets and alleys of our historic district. Our roster of merchants also counts 50 additional businesses that display an independent spirit – businesses that offer only a few locations and lend to that special vibe of Old Pasadena. Visit our Directory for a full list of "Only in Old Pas" businesses.
We still believe in the magic of local businesses. This year more than ever, we need your support. Local businesses are counting on your holiday dollars to stay afloat and keep their doors open. It’s been such a tough year for small businesses and shopping local through the holidays ensures these treasured locations will continue to serve our community in 2021 and beyond. When you visit your local retailer or restaurant, you help retain jobs, maintain revenue for vital city services, and preserve the unique, local flavor of Pasadena.
Celebrate all of Old Pasadena's small businesses on Small Business Saturday, November 28, when merchants offer special promotions, discounts, treats.
For more information about ways that Old Pasadena provides a safe holiday experience, visit Celebrate Local. We've created a holiday map indicating 90-minute free parking, 20-minute pick-up zones, outdoor dining, and all our retail businesses so you can plan your visit.