Old Pasadena is home to nearly 200 independent businesses that offer distinctive merchandise, dining, and services. These locally owned small businesses, found “Only in Old Pas,” line our historic district's quaint side streets and alleys. Shop Small and Dine Local on Saturday, November 29, 2025! But until then enjoy our Instagram giveaways and Holidays on Holly open house fun!
SMALL BUSINESS SATURDAY - NOV 29
There are too many discounts and special promotions to list out here, so we are sharing just some highlights of the community hospitality and independent spirit our small retailers are offering this holiday season:
GOLD BUG – 38 E. Holly Street
- NOV 20 - 29: 10% off their amazing assortment of hand-blown glass ornaments, and a free discovery Parfum, any scent of your choosing, from Italian based brand Coreterno, with ANY purchase. This includes their newest and recently released scent ULTRALOVE.
PLAYLAB BEAUTY – 25 N. Fair Oaks Avenue
- NOV 20 - 26 - 7 Days of Deals: Kicking Off Black Friday Week with a Free gift daily with any purchase. Starting with Free Abib Collagen Gel Mask Jericho Rose Jelly Box (4 Pack) with any purchase. Just add it to the cart! Check back in-store or online to reveal the daily deal! *Exclusions Apply.
- NOV 27 - 29 - Black Friday / Small Biz Saturday Offer: Free Full Size Molvany Hypoallergenic LHA CIS Gel Cleanser with any $75+ Purchase! *Exclusions Apply.
JENETTE BRAS – 18 E. Holly Street
- NOV 20 Holidays on Holly: Offering 15% off until 7pm
- NOV 28 – 30 Tiered Discount: (for purchases in store)
15% off purchases $150-$299
20% off purchases $300-$799
30% off purchases $800+
Plus, special deep discounts, bras under $100, raffle prizes, and everything else is on sale! - DEC 01 Cyber Monday: Store closed - online gift certificates on sale for 20% off
MAUDE WOODS – 55 E. Holly Street
- NOV 29: 15% sales on all holiday decor and a raffle for a Seasonal 22" Pinecone Wreath with a minimum of $50 purchase.
ONE COLORADO - SHOP SMALL - SMALL BUSINESS SATURDAY
- m. andonia: Enjoy a gift with every $100 purchase and enter the exclusive drawing for a Mini Baby Beth Bag, complemented by champagne and chocolates as you shop.
- The Unicorn Store: Shop on Small Business Saturday and get a complimentary Unicorn Magnet with your purchase!
- Bokaos Aveda: Get a head start on holiday gifting with Aveda Holiday Boxes. Enjoy a complimentary Aveda Hand Relief cream with any service or purchase, plus a free thirty-minute facial with any waxing service. Available through January 1 or while supplies last
- Twigzz: Enjoy $25 off when you spend $145 or more — now through the end of November!
- Shopaholic Sample Sales: 17th Annual Thanksgiving Thrifty Thirty Sale where most of the shop will be $30 (whereas regular retail would have been about $90-400+). Brands included: Unsubscribed, Lusana, Dress the Population, Rumer, Sancia, La Porte, Dolan, and more. This sale runs from Friday, 11/28 through and including Monday, 12/1.
- The Dress Shop: Enjoy a complimentary twilly with any purchase, available 11/28–12/1 while supplies last.
SHOP SMALL - SUPPORT LOCAL
This year Old Pasadena is offering you more opportunities to support our small business community. Beginning on October 15, we are hosting a WEEKLY giveaway on our Instagram account of (2) $50 gift cards to two randomly selected winners from the following small shops:
Leading up to Small Business Saturday, we will be holding a DAILY giveaway of (4) $25 gift cards to the same group of small retailers to aid in your holiday shopping!
OPEN REWARDS
Starting on October 1, 2025, and running through March 31, 2026, the City of Pasadena launched a digital rewards program pilot offering 5% cash back on purchases made at participating local businesses. Download the Open Rewards app, sign up, and earn 5% cash back when you shop and dine at small businesses in Pasadena. This program is designed to reward consumers and support Pasadena’s small business community, making it easier than ever to shop and save.
To learn more visit bit.ly/PasadenaOpenRewards.
There's so much to share as we have a fantastic Small Business Saturday planned, so explore here:
SHOP LOCAL PASADENA - WELCOME STATIONS
Pasadena is home to over 1,600 retail businesses and over 700 restaurants across many unique commercial districts. Shopping locally is a chance to find special treasures, meet the friendly faces behind the city’s unique shops, and help the Pasadena business community thrive.
With the Shop Local Pasadena campaign, The City of Pasadena and Visit Pasadena encourage residents and visitors to shop locally this holiday season. On November 29, Small Business Saturday, 24 local businesses, including 4 in Old Pasadena, will welcome customers into their locations. Shoppers will receive free canvas tote bags as a special gift for shopping local (first come, first served, limited supply).
OLD PASADENA WELCOME STATIONS
- Doggee Club - 22 S. Raymond Avenue
- NEO Pasadena - 33 E. Colorado Blvd. (basement)
- Shopaholic Sample Sales - 13 Douglas Alley, One Colorado
- Store 242 - 123 Morgan Alley
The Pasadena Department of Transportation is offering shoppers free rides on Pasadena Transit on November 28 & 29! For more information including bus schedules, maps, and real-time bus arrival information call (626) 744-4055 or visit PasadenaTransit.net.
SHOP SMALL / DINE LOCAL Map
Find nearly 200 indie businesses on our easy-to-use Shop Small / Dine Local Google Map! Welcome Stations are indicated with a STAR so start your day at one of the four locations for a free canvas tote bag (while supplies last)!

