Once the Parade Is Over, the Real Work Begins
Wednesday, January 6th, 2010
On Friday, January 1, 2010 at 8:00am, millions of spectators around the world celebrated the New Year with the 121st Rose Parade, themed 2010: A Cut above the Rest. With nearly a half mile of the 5.5-mile parade route and the greatest concentration of spectators along the route running through the heart of Old Pasadena, the volume of trash left behind is enormous. Yet before noon on New Year’s Day, less than two hours after the last float passed through Old Pasadena, the District was completely clean. With a team of less than 20 people, Anna Addis, VP of Operations for Old Pasadena Management District (OPMD) had the streets and sidewalks spic and span. By noon, merchants were able to open for business without their patrons having to step over trash and debris.